Schreiben
Writing for Busy Readers: Communicate More Effectively in the Real World
Todd Rogers, Jessica Lasky-Fink, 2023
Inhaltsverzeichnis des Buches
- Introduction
- Part One: Engaging the Reader
- 1.Get Inside Your Reader’s Head
- 2.Think Like a Busy Reader
- 3.Know Your Goals
- Part Two: Six Principles of Effective Writing
- 4.First Principle: Less Is More
- 5.Second Principle: Make Reading Easy
- 6.Third Principle: Design for Easy Navigation
- 7.Fourth Principle: Use Enough Formatting but No More
- 8.Fifth Principle: Tell Readers Why They Should Care
- 9.Sixth Principle: Make Responding Easy
- Part Three: Putting the Principles to Work
- 10.Tools, Tips, and FAQs
- 11.Our Words, Our Selves
- 12.Now What?
- Checklist
- Appendix: Words and Alternatives
- Acknowledgments
- Notes
- Index