Web Performance Optimization: A Practical Approach

Inhaltsverzeichnis des Buches

• Contents
• Acknowledgments
• About the Author
• Chapter 1 ▪ What Web Performance Is and Why It Matters
• WEBSITE PERFORMANCE IS KEY TO CUSTOMER
• RETENTION AND ACQUISITION
• WEBSITE PERFORMANCE IS THE OBJECTIVE
• WEB PERFORMANCE IS USER EXPERIENCE
• Reducing Website Load Time
• Making the Site User-Friendly
• Measuring Website Performance
• WHY WEB DEVELOPMENT MATTERS?
• Better Website Performance Improves Brand Awareness
• Better Website Performance Leads to Higher Conversion Rates
• Web Performance Affects User Experience
• Poor Website Performance Destroys Brands
• Better Performing Websites Gain a Competitive Edge
• Website Monitoring Is Essential
• Mobile-First Design
• Conclusion
• Chapter 2 ▪ Optimization Techniques for Front End, Content, and Back End
• BACK-END OPTIMIZATION
• Check for Any Sitemap Errors
• Check for Any Console Errors
• Clean Code
• Clean URL
• Crawlability
• Optimizing Database
• Making Use of Web Hosting Service
• FRONT-END OPTIMIZATION
• Keep Site Speed in Mind
• Make Use of Browser Caching
• Optimize CSS
• Optimize Images
• Brotli and gzip Compression
• Manage Third-Party JS
• Prefetching
• FRONT-END TESTING
• Types of Front-End Testing
• How to Create a Front-End Testing Plan
• Front-End Performance Testing Tools
• CONTENT OPTIMIZATION
• Optimizing Text
• Optimizing Images
• Optimizing Videos
• Optimizing News
• ADDITIONAL OPTIMIZATION TIPS
• Always Backup Your Site
• Optimize Your Images before Uploading
• Use a CDN to Improve Page Speed
• Test Often
• Optimize for People
• Keep Mobile in Mind
• CONCLUSION
• Chapter 3 ▪ Web Performance and Speed
• CONTENT DELIVERY NETWORKS
• What Is a Content Delivery Network?
• How Do Content Delivery Networks Work?
• Benefits of Using a CDN
• How to Pick the Perfect Content Delivery Network?
• Nature of the Project
• Budget in Hand
• Required Features
• Popular Content Delivery Networks
• CloudFlare
• Google Cloud CDN
• StackPath
• KeyCDN
• Amazon CloudFront
• CacheFly
• Imperva Incapsula
• Jetpack by WordPress
• Sucuri
• Rackspace
• Fastly
• MetaCDN
• Akamai
• CDN77
• Netlify Edge
• jsDelivr
• Hostry
• Swarmify
• Cloudinary
• USING CACHING FOR WEB PERFORMANCE AND SPEED
• What Is Caching for the Web?
• Browser Cache
• Site Cache
• Server Cache
• Importance of Web Caching for Speed
• Implementing Web Caching
• Caching Operations
• Useful Tips Related to Web Caching
• CONCLUSION
• Chapter 4 ▪ Conversion Rates: Localization and SEO-Specific Concerns, On-Page Optimization
• LOCALIZATION
• Mistakes to Avoid
• Localization Does Not Mean Translation
• Insufficient Multimedia Localization
• Lack of Data-Driven Analysis
• Lack of Cultural y Sound Adaptation
• Adaptation of Multilingual Service
• Ignoring Design Considerations
• Ignoring International SEO
• SEARCH ENGINE OPTIMIZATION (SEO)
• Create Audience-Oriented Content
• Keywords, Meta Description, and Titles
• URLs
• ALT Tags
• One Language Per Page Rule
• CONTENT THREATS
• TECHNICAL THREATS
• CONCLUSION
• Chapter 5 ▪ Measurement and Analysis: Analytics Tools and Measuring Web Performance
• WEBSITE ANALYTICS SERVICE BEST PRACTICES
• Do I Need Web Analytics for My Website at All?
• TYPES OF WEBSITE ANALYTICS
• User Analytics
• Content Analytics
• Behavioral Analytics
• Traffic Analytics
• Acquisition Analytics
• Social Media Analytics
• WEB ANALYTICS PLATFORMS
• HOW DO I CHOOSE THE RIGHT WEB ANALYTICS TOOL FOR MY WEBSITE?
• Start by Drafting a Solution Features Wish List
• Define Your Targets
• Analytics Data
• Technical Requirements
• Legal Requirements
• Design and Export Capabilities
• Professional Support
• Integrations
• Demonstration or Trial
• Pricing
• HOW TO READ ANALYTICS
• Acquisition
• Behavior
• Conversions
• CONCLUSION
• Chapter 6 ▪ Other Measures: File Compression, Minification, Graphics Optimization, Databases, Redirects, and Hotlinks
• IMAGE OPTIMIZATION
• JAVASCRIPT PERFORMANCE
• VIDEO OPTIMIZATION
• MINIFICATION
• DATABASES
• MySQL
• PostgreSQL
• MongoDB
• REDIRECTS
• When to Use Redirects
• HOTLINKS
• How to Prevent Hotlinking
• Chapter 7 ▪ Server-Side Optimization
• NGINX
• The Backlog Queue
• File Descriptors
• Worker Processes
• Keepalive Connections
• Access Logging
• Sendfile
• Monitor Your Nginx
• LITESPEED
• Apache Compatibility
• Event-Driven Architecture
• Security
• Cost-Effective
• Control Panel Plugins
• Virtual Host Templates and Web Admin Console
• Per-IP Throttling and SSL Renegotiation Protection
• Brute Force Protection for wp-login.php
• Reduced Hardware Costs
• APACHE
• OPERATING SYSTEMS
• Linux
• The CPU
• Random-Access Memory (RAM)
• System Instal ation Optimization
• File System Optimization
• Kernel Parameter Optimization
• Windows
• Speed
• Search and Organization
• Safety and Security
• Interface and Desktop
• Taskbar Menu
• PHP OPTIMIZATION
• Single and Double Quote Usage Matters
• Close or Unset Variables
• Optimize SQL Queries
• Minify Your CSS and JavaScript
• Use a CDN
• Monitor PHP Performance
• Conclusion
• Index