Think First: My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers

Joe Natoli, 2015

Inhaltsverzeichnis des Buches

INTRODUCTION: What’s Your Problem?
CHAPTER 1: There’s No Success Without Strategy
Fail to Plan = Plan to Fail
Strategy Starts with Research
There’s More Than One Way
Start with Stakeholders
Next, Move to Users
Walking the Walk
Strategy, Simplicity and Success
CHAPTER 2: Identifying Business Goals
UX Means Business
Conducting Stakeholder Interviews
Asking the Right Questions
Addressing the Competition
Evaluating Answers (When to Keep Asking Questions)
CHAPTER 3: Identifying User Needs
Identifying Business-to-Business (B2B) User Needs
Asking the Right Questions
Identifying Business-to-Consumer (B2C) User Needs
Asking the Right Questions
Questions Specific to Redesign Projects
CHAPTER 4: Three Critical Questions You Must Ask
One: What’s Worth Doing?
Two: What Are We Creating?
Three: What Value Does it Deliver?
The High Cost of Misunderstanding
CHAPTER 5: Turning Strategy Into Scope
Avoiding the Neverending Project
Scope Tradeoffs
Avoiding Perpetual Beta
Know What You’re Building (and What You’re Not)
Scope Creep: Just Say No
CHAPTER 6: Strategic Tradeoffs & Product Evolution
Tradeoff Case Study: IKEA
Product Evolution: the Long WOW
Anatomy of a Long WOW Experience
Motivation and Mastery
Repeated, Recognized Reward
What “Fun” Really Means
Planning a Long WOW Experience
CHAPTER 7: Requirements: There’s a Better Way
What People Say They Need
What People Actually Need
What People Don’t Know They Need
Creating Useful Requirements with Use Scenarios
What About Use Cases and User Stories?
Looking Beyond Tasks and Activities
Making Use Scenarios Contextual with Personas
Persona Creation Happens Immediately
The Empathy Mapping Template
The Situation Mapping Template
When You Finish: Questions to Ask
CHAPTER 8: Putting It All Together
Think First Takeaways
Now It’s Your Turn
RESOURCES: Without Whom…