The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

Steven Haines, 2019

Inhaltsverzeichnis des Buches

INTRODUCTION: WELCOME TO THE SECOND EDITION OF THE PRODUCT MANAGER’S SURVIVAL GUIDE
CHAPTER 1: INTRODUCTION TO PRODUCT MANAGEMENT
CHAPTER 2: UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN
CHAPTER 3: NAVIGATING THE ORGANIZATION
CHAPTER 4: INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER
CHAPTER 5: WHO’S THE CUSTOMER?
CHAPTER 6: GARNERING INDUSTRY AND COMPETITOR INSIGHTS
CHAPTER 7: GETTING FROM HERE TO THERE: PRODUCT STRATEGY AND ROADMAPS
CHAPTER 8: AFTER STRATEGY: WHAT’S NEXT?
CHAPTER 9: EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS
CHAPTER 10: HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS
CHAPTER 11: IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER
INDEX