Produktstrategie
Product-Led Onboarding: How to Turn New Users Into Lifelong Customers
Ramli John, Wes Bush, 2021
Inhaltsverzeichnis des Buches
- Praise for Product-Led Onboarding
- Foreword
- Introduction
- Part I. The Onboarding Fundamentals
- User Onboarding – Your Product’s First Impression
- The Crux of The Product-Led Growth Strategy
- An Overview of the EUREKA Framework
- Part II.
- The EUREKA Framework
- Establish an Onboarding Team
- Understand Your Users’ Desired Outcomes
- Refine Your Onboarding Success Milestones
- Evaluate Your Onboarding Path
- Keep New Users Engaged
- Apply the Changes and Repeat
- Part III. The Next Steps
- Sales-Assisted User Onboarding
- Where Do We Go From Here?
- Acknowledgments
- Suggested User Onboarding Resources and Tools
- About the Authors
- Don’t miss the other book from the ProductLed Library: Product-Led Growth
- Appendix
- Appendix I: Jobs-to-be-Done User Interviews
- Appendix II: Product Bumpers
- Appendix III: Conversational Bumper
- Endnotes