Outcomes Over Output: Why customer behavior is the key metric for business success

Inhaltsverzeichnis des Buches

• WHAT ARE OUTCOMES?
• Getting to Done: The Problem with Features
• Project Goals: Output, Outcome, Impact
• Outcomes for Managers and Executives
• Early Value Delivery
• Outcomes, Experiments, Hypotheses, and MVPs
• Takeaways for Managers
• USING OUTCOMES
• Creating Team Goals with Outcomes: Getting Specific
• Finding the Right Outcomes
• Leading vs. Lagging indicators
• Hypotheses
• Experiments and MVPs
• The Magic Questions
• Tracking Progress with Outcomes
• Takeaways for Managers
• OUTCOMES-BASED PLANNING
• Roadmap to Nowhere
• Mapping The Customer Journey
• Takeaways for Managers
• SPECIFYING VALUE
• The Customer-Centric Organization
• Meet Bank Mendes Gans
• A Tech-Led Transformation
• The Gap
• A Tool for Accountability: Getting Stakeholders On Board
• Defining Value Precisely: Workshops
• Orienting Working Practices Around Outcomes: Dashboards
• A New World View
• Executive Support: Using the Idea of Outcomes in Many Contexts
• ORGANIZING FOR OUTCOMES
• HBR.org Adopts Outcomes
• Specifying the Outcomes
• Changing the Workflow to Support Collaboration
• Aligning Around Outcomes
• Organizing Around Outcomes
• OUTCOMES FOR TRANSFORMATION
• Your Colleagues Are Your Customers
• Everything Is an Outcome
• Everything Is an Experiment
• Takeaways for Managers
• CONCLUSION
• READING LIST
• Methods for Identifying Outcomes
• Further Reading