Evil by Design: Interaction Design to Lead Us into Temptation

Inhaltsverzeichnis des Buches

• Cover
• Credits
• About the Author
• About the Technical Editor
• Acknowledgments
• Foreword
• Introduction
• Evil designs and their virtuous counterparts
• Pride
• Misplaced pride causes cognitive dissonance
• Social proof: Using messages from friends to make it personal and emotional
• Closure: The appeal of completeness and desire for order
• Manipulating pride to change beliefs
• Sloth
• Sloth: Is it worth the effort?
• Gluttony
• Deserving our rewards
• Escalating commitment: foot-in-the-door, door-in-the-face
• Invoking gluttony with scarcity and loss aversion
• Anger
• Avoiding anger
• Embracing anger
• Using anger safely in your products
• Envy
• Manufacturing envy through desire and aspiration
• Status envy: demonstrating achievement and importance
• Manufacturing and maintaining envy in your products
• Lust
• Creating lust: Using emotion to shape behavior
• Controlling lust: Using desire to get a commitment
• Lustful behavior
• Greed
• Learning from casinos: Luck, probability, and partial reinforcement schedules
• Anchoring and arbitrary coherence
• Evil by Design
• Should you feel bad about deception?
• Should you feel bad about using the principles in this book?
• Be purposefully persuasive
• The Persuasive Patterns Game
• Pride
• Sloth
• Gluttony
• Anger
• Envy
• Lust
• Greed
• References
• About the Technical Editor
• Introduction
• Pride
• Sloth
• Gluttony
• Anger
• Envy
• Lust
• Greed
• Summary