Produktkarriere
Every Product Manager's First 90 Days: A Workbook for New Product Managers
John Franck, 2021
Inhaltsverzeichnis des Buches
- Introduction
- The Chicken or the Egg?
- Responsibilities
- Requirements
- You Got the Job! Now What?
- Your First 90 Days
- Know Your Role
- Know Your Team
- Be Prepared for Drama
- Working with Developers
- Working with the Rest of the Team
- Know Your Stakeholders
- Non-Stakeholders
- Managing the C-Level Stakeholders
- Know Your Customer
- Know Your Competition
- Competition Is Not a Bad Thing.
- Respecting Your Competition
- Know Your History
- Digital Life Has Changed Us
- Know Your Product
- How Does Your Product Compare?
- Customer Service
- Know Your Numbers
- Know Your Marketing
- Search
- Know Your Sales
- Know Your Future Product
- Offense or Defense
- Bringing It All Together
- Conclusion
- ACKNOWLEDGEMENTS
- Notes