Produktkarriere
Cracking the PM Interview: How to Land a Product Manager Job in Technology
Gayle Laakmann McDowell, Jackie Bavaro, 2014
Inhaltsverzeichnis des Buches
- 1. Introduction
- Why does this matter?
- Who are we?
- What now?
- 2. The Product Manager Role
- What is a PM?
- Functions of a PM
- Top Myths about Product Management
- Project Managers and Program Managers
- 3. Companies
- How the PM Role Varies
- Microsoft
- Apple
- Amazon
- Yahoo
- Startups
- 4. Getting the Right Experience
- New Grads
- Making the Most of Career Fairs
- Do you need an MBA?
- Why Technical Experience Matters
- Transitioning from Engineer to Product Manager
- Transitioning from Designer to Product Manager
- Transitioning from Other Roles
- What Makes a Good Side Project?
- 5. Career Advancement
- Tips and Tricks for Career Advancement
- Q & A: Fernando Delgado, Sr. Director, Product Management at Yahoo
- Q & A: Ashley Carroll, Senior Director of Product Management, DocuSign
- Q & A: Brandon Bray, Principal Group Program Manager, Microsoft
- Q & A: Thomas Arend, International Product Lead, Airbnb
- Q & A: Johanna Wright, VP at Google
- Q & A: Lisa Kostova Ogata, VP of Product at Bright.com
- 6. Behind the Interview Scenes
- Microsoft
- Apple
- Amazon
- Yahoo
- Dropbox
- 7. Resumes
- The 15 Second Rule
- The Rules
- Attributes of a Good PM Resume
- What to Include
- 8. Real Resumes: Before & After
- Richard Wang (Anonymized)
- Paul Unterberg
- Amit Agarwal (Anonymized)
- Adam Kazwell
- 9. Cover Letters
- Elements of a Good PM Cover Letter
- The Cover Letter Template
- A Great Cover Letter
- 10. Company Research
- The Product
- The Strategy
- The Culture
- The Role
- The Questions
- 11. Define Yourself
- “Tell Me About Yourself” (The Pitch)
- “Why do you want to work here?”
- “Why should we hire you?”
- “Why are you leaving your current job?”
- “What do you like to do in your spare time?”
- “Where do you see yourself in five years?”
- “What are your strengths and weaknesses?”
- Sample Strengths
- Sample Weaknesses
- 12. Behavioral Questions
- Why These Questions Are Asked
- Preparation
- Follow-Up Questions
- Types of Behavioral Questions
- 13. Estimation Questions
- Approach
- Numbers Cheat Sheet
- Tips and Tricks
- Example Interview
- Sample Questions
- 14. Product Questions
- About the Product Question
- Type 1: Designing a Product
- Type 2: Improving a Product
- Type 3: Favorite Product
- Preparation
- Tips and Tricks
- Sample Questions
- 15. Case Questions
- The Case Question: Consultants vs. PMs
- What Interviewers Look For
- Useful Frameworks
- Product Metrics
- Interview Questions
- 16. Coding Questions
- Who Needs To Code
- What You Need To Know
- How You Are Evaluated
- How To Approach
- Developing an Algorithm
- Additional Questions
- Solutions
- 17. Appendix
- Ian McAllister: Top 1% PMs vs. Top 10% PMs
- Adam Nash: Be a Great Product Leader
- Sachin Rekhi: The Inputs to a Great Product Roadmap
- Ken Norton: How to Hire a Product Manager
- Amazon Leadership Principles
- 18. Acknowledgements
- Gayle Laakmann McDowell
- Jackie Bavaro